Our marketing-based approach to every communications challenge results in a more efficient allocation of resources, measurable results, and greater impact.

Typically, clients come to us before the launch of a new communications effort, a shift in identity, or a refresh of communications strategy. We develop the roadmap and conduct the outreach connecting goals to audiences, messages, creative executions, and outcomes. The primary tools we use include:

  • Strategic Communications Planning
  • Brand & Campaign Management
  • Positioning & Messaging
  • Message Training
  • Partnership Development
  • Donor Engagement

We understand a great strategy, compelling message or well-positioned issue or identity is only valuable when well-executed. We assemble a team of experts specifically tailored to the needs of each client to ensure strategy meets implementation and results in a highly successful communications effort. Our network of experts includes industry leaders in the following areas:

  • Public Relations
  • Market Research
  • Advocacy Strategies
  • Advertising
  • Social Media
  • Media Buying
  • Graphic Design
  • Copywriting
  • Direct & Interactive Marketing
  • Event Planning & Management
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    We're pleased to offer new services: Internal Capacity Building & Executive Coaching

“We cannot accept the ongoing marginalization of half the world’s population... Investing in the health of women and girls is not only the right thing to do it’s the smart thing to do.”

Secretary of State
Hillary Rodham Clinton

 

“…those of us who care about human rights and global poverty can do a far better job in our messaging... humanitarian causes need savvy marketing.”

Nicholas Kristof, Author