We’re very proud of our clients and the positive change we’ve hoped to effect as a result of our collaboration.

Program for Appropriate Technology in Health (PATH)

As a large global health organization with a presence in 70 countries, PATH needed to develop an overall strategy to communicate about its work to a variety of government, civil society, private foundation and individual donor audiences. Although PATH was founded five years before the first AIDS case in Africa was identified, some audiences are not familiar with its work and do not distinguish PATH from other organizations.

Our work

Since 2008, we have worked with the Program for Appropriate Technology in Health (PATH) on its brand and communications strategy as well as on a variety of advocacy efforts ranging from child health to reproductive health to malaria. To help PATH tell its story, Global Change Network created a brand platform, positioning statement and message architecture. On the advocacy side, we have worked with PATH teams waging campaigns on everything from diarrheal disease among children, multipurpose prevention technologies for women’s reproductive health, and vaccines for malaria. Because the problems, solutions and stakeholders surrounding the health issues PATH advocates for are numerous and complex, PATH needs clear, convincing messaging and outreach strategies to persuade external audiences to act. We have developed these strategies across several PATH advocacy programs.

Impact

As a result of the brand and communications strategy we developed, PATH now has internal identity guidelines and messages, which direct its outreach efforts. Working in partnership with PATH’s diarrheal disease advocacy team, we expanded to the UK, built and managed a coalition of international child health, water/sanitation and nutrition organizations to raise the profile and priority of diarrheal disease and convinced the UK All Party Group on Pneumonia to expand its remit to include diarrhea.

“Global Change Network has worked alongside our team from the inception of our diarrheal disease advocacy campaign in the US to the extension of those efforts in the UK. They are a true partner and we value our collaboration with them.”

- Eileen Quinn, Director, Communications & Advocacy, Vaccine Development, PATH

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International Center for Research on Women (ICRW)

For nearly 40 years, the International Center for Research on Women (ICRW) has been the premier applied research institute focused on women and girls. It provides evidence-based research to inform programs and policies that help alleviate poverty, promote gender equality and protect the rights of women and girls. While it is a global organization, operating in North America, Asia and Africa, it does not have a robust profile in Europe.

Our work

ICRW asked Global Change Network (GCN) to develop and implement a plan to raise ICRW’s profile and increase partnerships in Europe. GCN created an outreach strategy for the UK, France and Switzerland, followed by a detailed tactical plan including recommendations on media relations, social media, one-on-one meetings, events and celebrity outreach. Currently, Global Change Network is working with ICRW to implement this plan.

Impact

Recent success includes orchestrating ICRW’s first public event in London with Cherie Blair, Mabel van Oranje and DFID’s Lynne Featherstone at the Royal Society. The event was attended by nearly 100 people and generated dozens of tweets and likes on Facebook. Additionally, GCN helped arrange meetings with individuals across UK government, philanthropic and NGO communities and placed a blog authored by ICRW’s president on The Guardian’s development website, Poverty Matters.

“Global Change Network has been a true and valued partner to ICRW as we’ve worked to build our presence in Europe. Their strategic and creative recommendations have resulted in a new breadth and depth to our European efforts.”

–Sarah Kambou, president of ICRW

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Ark

Ark

ARK is an international organization whose purpose is to transform children's lives by delivering programs in the areas of health, education and child protection across the globe.

ARK designs programs such as its diarrhea program in Zambia, the first in sub-Saharan Africa to combine prevention with treatment of the disease that kills more children under five worldwide than HIV, malaria and measles combined.
To date, the program has already vaccinated more than 60,000 children against rotavirus – the most severe strain of diarrhea - trained 300 health workers and advised over 100 communities on ways to prevent diarrhea. By 2015 ARK aims to halve deaths from diarrhea and reduce child mortality by 15%. ARK has also managed to secure full approval from the Global Alliance for Vaccine and Immunization (GAVI) to support national rollout of the rotavirus vaccine in Zambia from September 2013, two years ahead of schedule.

Our work

Global Change Network helped ARK convene a constituency of leading institutions working on child health, water/sanitation and nutrition to develop a coordinated communications and advocacy effort in the UK. Through our work we created short- and long-term communications and advocacy strategies and developed a positioning statement and message platform. We also crafted an implementation plan, which included several opportunities for ARK and its partner organizations to raise the profile of diarrheal disease.

Impact

As a result, ARK, PATH, Save the Children, Tearfund, WaterAid and World Vision have a common message platform, which guides their outreach efforts and ensures consistent communications on diarrheal disease. Through this work the partners have developed a coordinated effort to educate UK government officials and parliamentarians and encourage them to support effective diarrhoeal disease programs.

“Global Change Network did an outstanding job for ARK and its partner organizations. They offered strategic insights and creative ideas which have enhanced our communications and helped drive impact.”

- Sally Clarke, head of communications, ARK

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Comic Relief

More than 650,000 people, mostly children under the age of five, will die from malaria this year. Malaria is preventable, and with the right actions, deaths from the disease could be stopped in our lifetimes.

Scope of work

A powerful 90-minute film made for television, ‘Mary & Martha’ stars Hilary Swank (Oscar/ Academy Award Winner) and Brenda Blethyn (BAFTA/Golden Globe winner) as two women who both lose sons to malaria. The film is written by Richard Curtis (Four Weddings and a Funeral and Notting Hill) and directed by Phillip Noyce (Rabbit‐Proof Fence). The film screened in the UK on BBC One in March 2013 and on HBO in the US, and in over 30 countries on or near to World Malaria Day, 2013.

Global Change Network and our network partner, Skating Panda, worked with Comic Relief to create a global message platform about the film and the issues it raised. This was used in strategic promotional activity to extend the film’s reach and raise awareness of malaria.

Results

As a result of consistent language around the film, the profile of malaria and malaria prevention was raised significantly in the lead up to World Malaria Day 2013. As a result, many more influential people have a better of understanding about the disease and the fight against it.

“It’s never easy pulling together a global messaging platform as there’s so many stakeholders and information out there. But Skating Panda and Global Change Network managed to assemble a document that’s complex and rich in its content, yet simple and straightforward to use.  Importantly, its messages met the criteria of all global partners – and we ended up with a well-researched, correct, and vital document.”

- Cathy Mahoney, Head of Public Education, Comic Relief

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London School of Hygiene and Tropical Medicine (LSHTM)

The diagnostics team at the London School of Hygiene and Tropical Medicine (LSHTM) produces innovative research on the cutting edge of science—a subject that is challenging when trying to communicate concisely and in a compelling way. The LSHTM diagnostics team has a long-term goal of improving regulatory oversight of in-vitro diagnostic tests in the developing world. To do this, they need to increase awareness and support for the harmonization of regulatory standards for in-vitro diagnostic tests and position diagnostics as a vital tool in global health.

Our work

Collaborating with our network partner Skating Panda, we helped LSHTM develop a communications strategy to achieve its goals. As part of this work, we created a positioning statement and a message platform to emphasize the importance of diagnostic tests and the need for harmonization of regulatory standards for these tests.

Impact

As a result of our work, the team at LSHTM now has a message platform to ensure it communicates consistently and convincingly to decision makers.

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Global Washington

Global Washington

Global Washington is a membership association that promotes and supports the global development sector in the state of Washington. Global Washington convenes members – non-profit organizations, foundations, businesses, government and academic institutions – to generate new opportunities for growth, strengthen member organizations to increase their impact, and advocate across key global development issues at the local, national and global level. Many of Global Washington’s members are small businesses and non-profits whose work is largely done out of the public eye, yet many of these organizations depend on donations and investors. Global Washington sought to increase awareness of the important work of its members.

Our work

Global Change Network works with Global Washington to raise the profile of the global development sector through messaging, public service advertising and communications outreach. On 11/11/2011, we helped Global Washington launch the first annual Global Action Day, which recognizes the accomplishments, innovation and impact of Washington state’s growing global development sector. As part of the Global Action Day campaign we oversaw the development and implementation of media relations and advertising including messaging, banner ads in social media, multi-page inserts in The New York Times and Wall Street Journal, radio announcements and outdoor/transit posters.

Impact

The advertising and media relations campaign reached approximately 2 – 3 million people and more than 5,000 people engaged with the website within a three-week period to learn more and take action. The campaign also created a buzz among influentials citing the positive reactions to the campaign, elevated the profile of Global Washington’s brand and those of its members and secured new champions to promote Washington’s global development sector.

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Grassrootsoccer

Grassroot Soccer

34 million people are currently infected with HIV and an estimated 2.5 million people were newly infected with the virus in 2011. 40% of all new HIV infections occur among youth aged 0-24. Grassroot Soccer uses the power of soccer to prevent the spread of HIV and save lives among those with the highest rates of new infections—youth in Africa. By the 2014 World Cup, Grassroot Soccer aims to educate one million young people, test 150,000 and train 1,000 new coaches. Though successful from the start, Grassroot Soccer needed to raise its profile and extend its reach to achieve its goal.

Our work

Global Change Network created a long-term communications strategy, message platform and implementation plan to raise the profile of Grassroot Soccer. In support of this work, we created a case for support and a short film, produced in partnership with a creative agency that is a member of our network, to raise awareness and funds for Grassroot Soccer.

Impact

As a result of our work, Grassroot Soccer has the means to communicate memorably and with impact. The short film is now featured on its website and at events, the case for support has been used in dozens of donor meetings, and its staff has a common message platform highlighting its 10 years of success.
Click here to see the film:

“Global Change Network helped Grassroot Soccer develop our communications strategy and have seen this work through to the creative expression of our brand in a film documenting our organization’s success. They were a pleasure to work, with and their professionalism, sense of humor, strategic insight and final outputs were of the highest quality.”

- Tommy Clark, Founder and CEO of Grassroot Soccer

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Pathfinder International

Pathfinder International

Pathfinder International works to improve the sexual and reproductive health of women, men and young people in developing countries. In more than 20 countries, Pathfinder provides women, men, and adolescents with a range of health services—from contraception and maternal and neonatal health to HIV prevention and AIDS care and treatment. Pathfinder strives to strengthen access to family planning, ensure availability of safe abortion services, advocate for sound reproductive health policies, and improve the rights and lives of the people Pathfinder serves. As their work is spread across countries, audiences and interventions, Pathfinder found that how people defined and understood the organization varied greatly. Pathfinder’s goal was to develop a deeper, more consistent and compelling understanding of their brand and organization.

Our work

With staff and constituencies in countries all over the world, Pathfinder believed it was important to create a shared understanding of its role, services and impact to the health and well-being of people globally. Global Change Network worked with Pathfinder to create a communications strategy and interactive, customizable presentation toolkit that staff around the world could use to educate audiences about Pathfinder’s work.

Impact

We conducted two intensive training sessions with Pathfinder staff to share the new tools – the Business Presentation Toolkit and Theory of Change presentation – so that they could then implement them in various country offices around the world. This effort launched Pathfinder’s process of creating a consistent communications platform globally.

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The David and Lucile Packard Foundation

The David and Lucile Packard Foundation

For ten years, we worked with the Packard Foundation to help build awareness of international family planning issues through a multipronged approach including message development, public relations, advocacy, traditional advertising and online outreach. As part of the DDB team, through strategic messaging and partnership opportunities, we helped the Packard Foundation connect reproductive health and international family planning with related global issues such as HIV/AIDS and economic development.

In addition to advocacy communications, in 2000, we launched Planet, a full-scale advertising campaign for the Packard Foundation. The campaign increased overall awareness of international family planning an average of 20% for the target audience and grew online newsletter subscriptions 20% per month over a 10-month period.

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Kaiser Family Foundation/Viacom

Kaiser Family Foundation/Viacom

From 2002 to 2005, as part of the DDB team, we worked with the Kaiser Family Foundation and Viacom on KNOW HIV/AIDS, a global campaign to combat AIDS through public service messages. Our challenge was to position the disease as preventable, indicating that the devastating death toll can be reversed. Many Americans don’t think the disease affects them, so first we needed to get the U.S. general population and opinion leaders to care about the international epidemic. Then we needed to convince them that the AIDS trend could be turned. To do this, we brought life to the question “what if AIDS affected your community like it affects other regions of the world?” and the idea that “young people are at the center of the epidemic, and through them we can turn the tide.” Coupled with a compelling message that solutions exist, we used the emotional medium of broadcast to raise awareness (including the first-ever AIDS awareness spot to run during the Super Bowl) combined with 1:1 mediums to drive action. Over the course of the campaign, our Emmy-winning work drove 27 million unique visitors to the KNOW HIV/AIDS website and increased awareness (33 to 36%) of AIDS as an urgent global health issue.

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