Sara Cerrell moved to London, expanding GCN’s presence to Europe. One of our first projects includes an advocacy analysis and outreach effort with European NGOs focused on improving child health in the developing world.
Arlene Fairfield spoke as panelist for: Defining Brands, Changing the World, discussing how companies and nonprofits are using creative marketing and communications to effectively embed social and environmental issues into their brand DNA to strengthen reputation, sales, employee morale, and stakeholder loyalty.
Sara Cerrell attended the 5th Annual Clinton Global Initiative (CGI), where she helped facilitate one of the breakout sessions on girls and women. At this meeting, CGI introduced special programming on the topic of Investing in Girls and Women. President Clinton and CGI members have shown an ongoing interest in this important issue, which cuts across the global challenge areas of education, energy and climate change, global health, and poverty alleviation. In 2010, the topic of girls and women will be elevated to one of CGI’s four Action Areas.
Global Change Network was featured in Fast Company by corporate social responsibility author, Christine Arena, as a “World-Changing Agency.” Arena described Global Change Network as being “comprised of some of the most passionate and politically astute communications experts in business. What separates GCN from the pack is the team’s unparalleled depth and breadth of expertise – over two decades of experience assembling groundbreaking campaigns for clients.
Consumer demand has made communicating a genuine commitment to social and green issues vital to brand survival, says Arlene Fairfield, Principal, Global Change Network.
Your Online, Web-Grown Green Market: How Consumers and Companies think About Marketing Green
Arlene Fairfield predicts, "We’re going to get to a point where green is ubiquitous, and you have to do something pretty different to distinguish yourself."
Arlene Fairfield talks about the importance of credibility in advertising green values.
Arlene Fairfield points out that sound, strategic business decisions should drive how a company approaches corporate social responsibility.