The latest news, events and publications.

GCN News

GCN expands its reach to Europe

Sara Cerrell moved to London, expanding GCN’s presence to Europe. One of our first projects includes an advocacy analysis and outreach effort with European NGOs focused on improving child health in the developing world.

Featured Panelist, 2009 Net Impact Conference, Advancing Sustainable Global Enterprise

Arlene Fairfield spoke as panelist for: Defining Brands, Changing the World, discussing how companies and nonprofits are using creative marketing and communications to effectively embed social and environmental issues into their brand DNA to strengthen reputation, sales, employee morale, and stakeholder loyalty.

Participant at annual Clinton Global Initiative

Sara Cerrell attended the 5th Annual Clinton Global Initiative (CGI), where she helped facilitate one of the breakout sessions on girls and women. At this meeting, CGI introduced special programming on the topic of Investing in Girls and Women. President Clinton and CGI members have shown an ongoing interest in this important issue, which cuts across the global challenge areas of education, energy and climate change, global health, and poverty alleviation. In 2010, the topic of girls and women will be elevated to one of CGI’s four Action Areas.

GCN named one of the top 10 CSR agencies

Global Change Network was featured in Fast Company by corporate social responsibility author, Christine Arena, as a “World-Changing Agency.” Arena described Global Change Network as being “comprised of some of the most passionate and politically astute communications experts in business. What separates GCN from the pack is the team’s unparalleled depth and breadth of expertise – over two decades of experience assembling groundbreaking campaigns for clients.

Doing the right thing is a brand communicator’s imperative, International Admap, April 2009

Consumer demand has made communicating a genuine commitment to social and green issues vital to brand survival, says Arlene Fairfield, Principal, Global Change Network.

Featured Speaker, 2008 Webby Awards/Webby Connect

Your Online, Web-Grown Green Market: How Consumers and Companies think About Marketing Green

Cooling Off on Dubious Eco-Friendly Claims, New York Times, July 18, 2008

Arlene Fairfield predicts, "We’re going to get to a point where green is ubiquitous, and you have to do something pretty different to distinguish yourself."

'Green' marketing loses buzz and credibility, International Herald Tribune, July 6, 2008

Arlene Fairfield talks about the importance of credibility in advertising green values.

Puget Sound area companies relate corporate social responsibility directly to the bottom line, Puget Sound Business Journal, May 9, 2008

Arlene Fairfield points out that sound, strategic business decisions should drive how a company approaches corporate social responsibility.