Sara Grote Cerrell, Principal
Sara Grote Cerrell brings two decades of political, nonprofit and private sector experience to her clients. Before founding Global Change Network in 2008, she was Vice President at DDB Issues & Advocacy, a progressive issues marketing/communications practice that is part of DDB Worldwide Communications.
Sara’s work has centered on international development, with an emphasis on global health and women’s empowerment. She has created communications strategies and managed campaigns for the Program for Appropriate Technology in Health (PATH), the International Center for Research on Women (ICRW), the David and Lucile Packard Foundation, the Henry J. Kaiser Family Foundation, Save the Children, Pathfinder, and the Desmond Tutu Peace Foundation, among others. Notable achievements include:
- Creating and managing a coalition of international child health, water/sanitation and nutrition organizations to raise the profile and priority of a critical child health issue;
- Developing the messaging strategy for Comic Relief’s outreach efforts on the Richard Curtis film, Mary and Martha;
- Developing and implementing a plan for ICRW to raise its profile and increase partnerships in Europe;
- Producing the first-ever AIDS awareness ad during the Super Bowl and an Emmy award-winning campaign for the Kaiser Family Foundation;
- Winning a Silver Anvil award for Save the Children’s effort to empower mothers in developing countries; and,
- Coauthoring a policy brief on the integration of reproductive health, AIDS and economic development for the David and Lucile Packard Foundation.
Sara’s career began in The White House, coordinating First Lady Hillary Clinton’s involvement in several initiatives, ranging from health care to women’s rights to children’s issues. Sara went on to serve as Government, Board and Community Relations Officer at the Seattle Art Museum, where she institutionalized an office of government affairs and initiated an organization-wide effort to diversify the museum’s audience. Additionally, Sara served as an independent consultant for such clients as The Bill & Melinda Gates Foundation, managing projects like Nelson Mandela’s 1999 visit to Seattle, and the rollout of the Foundation’s education program.
Sara also served on Hillary Clinton’s staff during the Clinton/Gore 1992 and 1996 presidential campaigns. Her community involvement includes positions as communications chair for the Center for Women & Democracy and Jubilee Women’s Center. She lives in London with her husband and three children.
Arlene Fairfield, Principal
Arlene Fairfield brings more than 20 years of experience marketing social and environmental issues to nonprofit and advocacy groups, corporations and foundations. Arlene co-founded Global Change Network in July of 2008 and leads the U.S. outreach efforts. Immediately prior to Global Change Network, Arlene led DDB Communications Worldwide’s corporate citizenship communications practice, the Brand Integrity Group.
Whether sustainability, women’s reproductive health, energy conservation or human rights, Arlene works with clients to develop effective and memorable communications strategies. Her passion and creativity foster an environment in which great ideas can flourish, resulting in a variety of speaking engagements and award-winning programs.
Arlene works with a variety of clients in international development and global health such as the Program for Appropriate Technology in Health (PATH), HRA Pharma and Global Washington. Most recently she has developed message architectures for issues ranging from child sex abuse online to malaria to regulatory reform for medical devices. In the environmental space, Arlene acted as judge and advisor to the Energy Visions Prize in 2013 and began her career working with the U.S. Environmental Protection Agency overseeing the national brand campaign for Energy Star™. In October of 2000, PRWeek named her one of the top 50 health care agency executives in the country. Accounts managed by Arlene have won a gold Effie, Cannes Lion, Emmy, Silver Anvils and a CLIO.
Her community involvement includes her positions as board member and former board president of the Women’s Funding Alliance and founder of the Pacific Northwest Corporate Social Responsibility Network. Arlene has a BS in Marketing from Georgetown University and a Masters in Business and Environmental Management from the University of Washington.
Geoffrey Garin is the president of Peter D. Hart Research Associates, one of the nation's leading survey research firms. Geoff has undertaken landmark policy research for many of the nation's leading foundations and educational institutions. He has conducted major studies on high school reform and global health issues for the Bill and Melinda Gates Foundation, as well as research for the Pew Charitable Trusts on foster care, early education, and consumer credit. He has conducted influential studies related to higher education for the University of California system, the College Board, and the Association of American Colleges and Universities.
Mr. Garin's work on health care issues includes research for Stanford University's Center on Longevity, the Kaiser Family Foundation, the Blue Cross Blue Shield Association, and the Planned Parenthood Federation of America. He has undertaken research studies on foreign policy issues for the United Nations Foundation, and the U.S. Center for Global Engagement, and CARE, among others. Additionally, he conducts the direct marketing research for the U.S. Fund for UNICEF and many other donor-based charitable and advocacy organizations, and has led major research projects for major corporations and trade associations in a variety of sectors.
Mr. Garin graduated from Harvard College in 1975. He has appeared on the news programs of every major network, and he has served as on-air analyst for CBS Radio's coverage of the national election returns for every election cycle since 1990. He is married to Deborah Berkowitz, an expert in occupational safety and health, and is the father of two sons, Andy and Danny.
Digital Strategy and Outreach
Geoff Gougion is Managing Partner of Mediatavern, LLC, a leading full-service digital agency and studio with offices in NY/CT, LA and SF. A frequent speaker and writer, Geoff is considered a pioneer in the digital space.
Prior to Mediatavern, he served as Managing Director of Tribal DDB, the world’s largest digital agency network, in Brand Management at Nestle and in Account Management at Modem Media, the world’s first digital agency. He has helped some of the world’s largest brands navigate the evolving digital and social media space including AT&T, Starwood Hotels & Resorts, IBM, Clorox, and (PRODUCT) RED. His recent work for McAfee was just awarded 3 Effie Awards recognizing it as one of the most effective advertising efforts in the United States over the past year. Geoff’s career has transcended the digital marketing arena, serving in multiple capacities of government and politics, working for Former Gov. Terry E. Branstad (R-IA), on the Presidential campaigns of George H.W. Bush and Gov. Lamar Alexander, and for leading government relations and public affairs firms, Cassidy & Associates and Capitoline/MS&L.
Geoff earned his MBA from Thunderbird and a BSBA in International Business and Marketing from Georgetown University. He lives in San Francisco, CA with his wife, Kathy.
Andrea Hartley brings over 20 years of private sector and not-for-profit experience in marketing, communications and management. She has crafted strategies and delivered plans for high profile, high impact campaigns and events, where she has built teams of experts globally.
Andrea’s work has covered poverty, global health and other global concerns. She focuses on awareness-raising, fundraising and effecting policy change, often developing new teams, propositions and campaigns as the bedrock to her client work. She has worked with a broad range of organisations including Comic Relief (Red Nose Day), Make Poverty History, Save the Children, American Idol, Malaria No More, Cancer Research UK and The London School of Hygiene and Tropical Medicine. Achievements in terms of social impact include:
- Producing the Emmy-award winning inaugural Idol Gives Back, which raised over $70m including significant corporate sponsorship and featured A list talent.
- Launching Malaria No More UK, which featured David Beckham and Andy Murray playing each others’ sports together for the first time at Wembley stadium and meeting Gordon Brown, then UK Prime Minister, at No 10 Downing Street to deliver the launch message.
- Ensuring business leaders’ commitment to a published pledge to bring an end to extreme poverty in the context of Live 8 and Make Poverty History before the 2005 G8 summit.
Before setting up her own consultancy, Skating Panda, in this area, Andrea advised the chairman of the London 2012 Olympic and Paralympic bid and played a pivotal role in the creation of Cantos, a corporate communications agency and news provider. She has a degree in Modern Languages from Oxford University and a Masters in European and Latin American Studies. She started her career in the private sector in marketing, sales and management. Andrea is a board member of Reach to Teach, an Indian charity that educates the rural tribal poor. She lives in London with her family.
Hey is a new kind of creative shop, a collective of storytellers and inventors, brought together to help organizations and marketers engage across an increasingly complex communications landscape. Combining the creative expertise of writers, designers, filmmakers and ad people, with experts in technology and emerging media, Hey, creates engaging content for the web, for mobile platforms, for social media and occasionally invents new forms in the process. The relatively new company has developed campaigns for Holland America Line, Starbucks, PCC Natural Markets, Sahale Snacks, and the non-profit Powerful Voices.
Hey’s principals have collaborated with Global Change Network’s Arlene and Sara for over a decade, creating some of the most notable and awarded campaigns in the areas of human rights, environment and global health. From the poignant national Emmy Award winning best PSA for the Kaiser Family Foundation, to the #2 spot in ABC’s World’s Funniest Commercials for Energy Star, Hey and GCN work together to create groundbreaking and real momentum-generating work for organizations fighting the good fight.
Klein & Sons
Klein & Sons is a creative communications agency, based in London, UK.
They produce effective, creative and original communications solutions for their clients. They do this because they have a passion for helping customers communicate more effectively, whatever story they’re trying to tell.
They help their clients sell products and services, build brands, and engage with internal and external audiences.
Their clients include stellar names such as Bank of America, Lloyds, Investec University College London, Vodafone and the NHS. They also work with interesting and varied start-up businesses and charities in the UK and the US, such as Grassroot Soccer. The output of their work includes video and animation, design, digital and events, all underpinned by a strategic approach to communications.
Merlino Bauer Media, an independent media company, was founded by Janice Merlino and Teri Bauer in 2008 – two global advertising agency veterans, each with over 25 years experience driving major brands like McDonald’s, The North Face, Starbucks, and Honda. They’ve put the same energy and marketing principles to work for cause and not-for-profit marketing clients like Energy Star, The Meth Project, Swedish Medical Center, Ronald McDonald House, Kaiser/Viacom Know HIV/AIDS, and Puget Sound Energy. Merlino and Bauer are nationally recognized media pros, having won AdWeek’s Media Plan of the Year award an unprecedented three times. Their deep experience and strong credentials span traditional media as well as less conventional, emerging forms. They are passionate about one thing – creating connections with consumers to drive a change in attitude, action or behavior.
Perfect Day is a creative communications company, which sprang to life in 1999. They have offices in the UK, Canada and Germany, and work for a truly diverse range of clients, including The BBC, The Bill & Melinda Gates Foundation, The UK Conservative Party, Deutsche Bank, Gallo Family Vineyards, McDonald’s Europe and Yoko Ono.
Their work covers the gamut of creative communications, including advertising, animation, branding, copywriting, design for print & web, digital development, publishing and event & experiential marketing.
Felicity Porritt is an award-winning communications strategist with more than twenty years experience working within the communications industry. Five years ago Felicity set up her own communications consultancy, BlueCat Communications, through which she has orchestrated strategic reviews for the WHO’s cancer agency IARC, University College London and the Royal Society of Public Health. She has also spearheaded campaigns for organisations including the WHO, the World Cancer Research Fund (WCRF), the British Medical Association and the Institute of Health Equity.
Felicity won ‘highly commended’ by Communique’s Best International Media Award for the launching of the WHO’s health inequalities report ‘Closing the Gap in a Generation’ in 2008. And she led the communications team that won ‘Best Healthcare Campaign’ from the Chartered Institute for Public Relations for the media coverage of WCRF’s landmark report ‘Food, Nutrition, Physical Activity and the Prevention of Cancer: a Global Perspective’ in 2007.
Felicity began her communications career with the BBC, where she qualified as a broadcast journalist in 1989. For a decade she reported/produced and presented news at local, national and international level, including three years in Brussels covering European affairs.
In 2001 Felicity was recruited as a specialist health writer for the consumer magazine Which?, where she led campaigns with the NHS, the mental health charity Mind, and exposed through an undercover investigation the dangers of unqualified fitness professionals, which led to the mandatory regulation of the industry.
Felicity set up her own charity in 2004, Move4Health, which campaigned for promoting the benefits of physical activity and health. Two senior government ministers helped to launch the Charity at the British Houses of Parliament, which led to the whole of the Prime Minister’s residents wearing Move4Health branded pedometers. There followed a wave of public demand for the small device that measures physical activity.
Such was the success of the campaign that three of the big disease charities incorporated Move4Health strategies into their own organisations and rolled out campaigns to promote the importance of daily physical activity to prevent diabetes, cancer and heart disease.
Felicity is a politics/economics graduate and has a master’s degree in nutrition, exercise science and public health, giving her the additional skill of being able to understand scientific papers and turning them into plain English. Her unique skills, experience and qualifications allow Felicity to adopt a scientific/objective approach to any project, conduct thorough, yet, uncomplicated reviews and mount campaigns that attract media attention designed to create a groundswell of support and change government policy.
Social Media and Production
Nicole Pritchett is an award winning documentary filmmaker and social media expert, with extensive experience in advocacy for social, environmental, and humanitarian causes. Nicole strategically utilizes social media and film to communicate and create sustainable impacts and solutions. Nicole’s documentary, I AM, won various awards at notable international film festival and was the seventh highest international grossing documentary of 2011.
Over the last four years Nicole has managed, developed and executed communication strategies with an emphasis on social media for various nonprofits and entertainment companies. Recently, Nicole developed the social media & online campaign plan for Whole World Water, a campaign and soon to be documentary that focuses on the 1 Billion people without access to clean and safe drinking water. Previously Nicole managed The Foundation for I AM (FFIA) where she developed creative content and digital communication strategies, as well as managed outreach and various grants. In 2010 she co-founded the non-profit, iPads For Soldiers, an organization that donates iPads to Soldiers in Afghanistan and those wounded stateside so they can communicate with their families. To date her organization has donated over 1200 iPads. Nicole remains on the board of the FFIA & iPads For Soldiers. Nicole is also the creator and founder of Sunday Morning Coffee Talks, a monthly series that brings together inspiring and influential speakers on issues of social importance.